Experience, it is widely agreed, constrains our thinking and is also thoroughly theory-laden. But how can it constrain our thinking while depending on what it purports to constrain? To address this issue, I revisit and carefully analyze the account of (scientific) observation provided by Norwood Russell Hanson, who introduced the term ‘theory-ladenness of observation’ in the first place. I show that Hanson’s account provides an original and coherent response to the initial question and argue that, if suitably developed, his account provides a distinctive, powerful, and attractive alternative to relationalist and standard representationalist conceptions of experience. © 2019, Springer Nature B.V.